Collection: About Greenify

Greenify Beauty is a Swedish-based online retailer dedicated to offering a curated selection of clean, sustainable, and vegan beauty and wellness products. The company collaborates with independent European brands that prioritize natural ingredients, ethical production, and eco-conscious packaging. Their product range includes skincare, haircare, body care, makeup, and wellness items, all crafted to promote holistic well-being and environmental responsibility.

Greenify Beauty's mission is to provide consumers with high-quality, natural products that align with a sustainable lifestyle. By partnering with brands that share their values, they aim to make clean beauty accessible and appealing to a broader audience. The company's commitment to transparency and quality ensures that customers can trust the products they purchase.

Through their platform, Greenify Beauty not only offers products but also educates and inspires consumers to make informed choices that benefit both their health and the planet. Their dedication to sustainability and ethical practices positions them as a leader in the clean beauty movement in Sweden and beyond.

I'm Sofie – a licensed esthetician since 2013 and the founder of Greenify Beauty. My passion for skincare started early, driven by a desire to help people feel confident in their own skin using gentle, effective, and natural solutions.

After years of working in the beauty industry, I saw the need for cleaner, more ethical and affordable alternatives. That's why I started Greenify – to create a space where beauty meets sustainability. Every product I select is vegan, cruelty-free, and made with your well-being and the planet in mind.

I believe that beauty should never come at the cost of health or nature. Through Greenify, I want to empower you to make mindful choices – without compromising on quality or results.